Delivering a Mission at Virtual Events
TEDxTraverseCity
We created the intro video that kicked off TEDxTraverseCity’s tenth year
For all of us living through the realities of COVID-19, businesses and organizations are forced to innovate and create memorable virtual experiences. This year, TEDxTraverseCity was celebrating its 10th year around the timely topic of Rethinking our Health and looking for an inspirational video that would kick off the event held virtually for the first time.
The TEDx team partnered with Missing In Action Productions to create a video that would inspire and challenge the audience to produce better health and well-being for everyone. In order to make this video relevant to the community, we partnered with nine different nonprofit organizations and individuals who were making a local difference in order to create this film.
What resulted was a 2-minute intro video for an event viewed over 13,000 times. When compared to the normal 350-person live event, it was clear that this virtual event had the ability to make an even greater impact in the community with the help of a rousing intro video.
“It was a perfect partnership working with Mia on our project. She took our theme and vision and made it even better than expected. She is extremely creative, intuitive, and talented at evoking emotion and creating a lasting impact.”
– Sara Harding, Lead Organizer and Curator