Inspiring A Future Generation of Female Pilots
Dream of Flight
We turned the inspirational stories of three female pilots into a rally cry for the next generation
How can you make a video that will turn a tide? One way is by showcasing role models who are blazing the trail. Today only 5-7% of professional pilots are women. Northwestern Michigan College’s Aviation Division wanted to challenge that by celebrating their female alumni and in turn, champion a new generation of female pilots.
We created an inspirational video that followed three standout female pilot alumni from the runway to the cockpit, detailing their early aspirations and accomplishments. We wanted to follow a captain, a first officer, and a newly-graduated instructor to showcase all steps of the successful alumni journey.
By using successful alumni as examples, NMC was able to reach more prospective female students, celebrate their alumni, and attract donors to fund future Women In Aviation initiatives.
“Working with Mia was wonderful! She took all of our ideas and turned them into something more amazing than we could have ever imagined. She created something that went well beyond my expectations and delivered a video that will compliment our program for years to come.”
– Alex Bloye, Director of Aviation